| { |
| "FAMILY_NAMES": { |
| "1": "Explainer Motion Graphics", |
| "2": "Branding & Promotional Motion", |
| "3": "Kinetic Typography", |
| "4": "UI & Product Motion", |
| "5": "Data & Infographic Animation", |
| "6": "Title Sequences", |
| "7": "Broadcast & Show Graphics", |
| "8": "Illustrative & Character Narrative", |
| "9": "Abstract & Experimental Motion", |
| "10": "3D Motion" |
| }, |
| "SUBTYPE_NAMES": { |
| "1.1": "Concept & Mechanism Explanation", |
| "1.2": "Process & Procedure Explanation", |
| "1.3": "System & Architecture Explanation", |
| "2.1": "Brand Identity & Logo Motion", |
| "2.2": "Product & Service Promotion", |
| "2.3": "Event & Campaign Promotion", |
| "3.1": "Text-driven Motion", |
| "3.2": "Editorial Motion Typography", |
| "4.1": "UI & Product Workflow Demo", |
| "4.2": "Dashboard, HUD & Analytics Motion", |
| "5.1": "Quantitative Data Storytelling", |
| "5.2": "Structural & Relational Infographic", |
| "5.3": "Timeline & Geographic Information Animation", |
| "6.1": "Opening & Title Sequence", |
| "6.2": "Closing & Credits Sequence", |
| "7.1": "News & Sports Graphics Package", |
| "7.2": "Entertainment & Show Graphics Package", |
| "8.1": "Character-driven Narrative", |
| "8.2": "Illustrative Scene & Non-character Narrative", |
| "9.1": "Procedural Geometry & Particle Motion", |
| "9.2": "Abstract & Formal Motion Experiment", |
| "10.1": "3D Object & Product Showcase", |
| "10.2": "Photorealistic 3D Environment", |
| "10.3": "Procedural & Simulated 3D Motion" |
| }, |
| "SUBTYPE_FOCUS": { |
| "1.1": "Explain why a concept holds, how a mechanism works, and what the results are; objects, arrows, labels, or states must carry the explanation.", |
| "1.2": "Explain ordered steps, inputs/actions, conditions, and the completion state of a process or procedure.", |
| "1.3": "Explain components, connections, information flow, hierarchy, and system state of a system or architecture.", |
| "2.1": "Develop brand identity, logo, and visual motifs consistently across a complete expression; an isolated logo reveal is only a motion unit.", |
| "2.2": "Present product/service value through context, features, and outcomes.", |
| "2.3": "Communicate a campaign/event theme with relevant time/place/action information and a clear call to action or landing point.", |
| "3.1": "Let text meaning drive motion and interact semantically with graphics; subtitles merely overlaid on ordinary footage do not qualify.", |
| "3.2": "Use continuous editorial typography to advance an argument or message while preserving reading order and hierarchy.", |
| "4.1": "Show interface operations with before-state, interaction feedback, and resulting state.", |
| "4.2": "Make dashboard/HUD/analytics metrics and state changes traceable and interpretable.", |
| "5.1": "Use values, units, comparisons, and chart-state changes to form a data story; numbers must be meaningful, not decoration.", |
| "5.2": "Explain structure through nodes, hierarchy, process, or causal/relational links.", |
| "5.3": "Place events in time or geographic space and communicate order, location, extent, or change.", |
| "6.1": "Develop a theme and lead to a work/program title or identity; a one-off title pop is insufficient.", |
| "6.2": "Order credits/organizations and create a legible, resolved closing sequence.", |
| "7.1": "Package news/sports identity and information updates; the main work must not be live-action footage.", |
| "7.2": "Coordinate show graphics, transitions, and identity around entertainment/program content; not a montage of live-action clips.", |
| "8.1": "Let animated characters' goals, actions, obstacles, and outcomes form a causal story; no live actors or photo cutouts.", |
| "8.2": "Let an illustrated scene/object change across events to form a narrative; camera push-in on one static image is insufficient.", |
| "9.1": "Let geometry, lines, or particles follow a developing rule with recognizable variation and progression; a simple isolated loop is insufficient.", |
| "9.2": "Develop nonrepresentational color, shape, rhythm, or material as a complete formal experiment rather than aimless repetition.", |
| "10.1": "Present a 3D object/product through form, material, and viewpoint changes, with consistent object identity and a clear purpose.", |
| "10.2": "Advance content through a computer-generated 3D environment and camera path; photorealism alone does not imply live action.", |
| "10.3": "Use procedural 3D geometry/material/simulation with interpretable temporal evolution; an isolated effect loop is insufficient." |
| } |
| } |
|
|
